Zooplus expands its national advertising campaign
January 27th, 2012
London (PRWEB UK) 19 January 2012
zooplus, the UKs fastest growing real estate website, today announced a six-month campaign with anywhere, the UKs leading taxi advertising company, which will see hundreds of London’s taxi fleet, fully liveried in the distinctive red marks zooplus and deliver coverage to 93% of the capital of the audience during the election campaign.
branded London taxi, a part of a multi-channel marketing campaign zooplus which also includes national television, print and radio campaigns to make smarter real estate search with the theme of each cabin is uniquely branded with a different property data in various areas of the capital, giving Londoners the information needed better informed property decisions.
campaign is designed to further enhance brand awareness zooplus efforts to shut its main rival Rightmove gap and achieve even more exposure, and keep your real estate agent members.
Alex Chesterman, founder and CEO, said, zooplus: zooplus is fast becoming household brand because of our records to provide consumers with the information they need to help find their next home and to better inform property decisions. We really appreciate the opportunity to use unique liveried taxi advertising to engage Londoners in particular, as part of a wider variety of channels in our national advertising campaign.
Andrew Barnett, MD, ubiquitous, commented: Taxis to present a combination of broadcast coverage and guaranteed one-to-one collaboration with a relatively well-off passengers audience – making them the perfect medium to engage in various property-making audience. creatively campaign to present the idea of local knowledge and is the first of its nature, with each cabin branded differently.
about everywhere
Founded in 2005, everywhere is the UK’s taxi advertising, a market leader in the highly competitive sector and key stakeholders in the UK outdoor advertising market benchmark.
Company leadership team offers more than 75 years of combined industry experience. between them they’ve successfully brought to market almost every innovation in taxi advertising, including TipSeats, Livers, SuperSides, and FlexiLivery MegaSides
The philosophy is based on providing first class service to advertisers and taxi drivers everywhere have experienced long-term positive growth since its inception and today operates a national fleet of black taxis that carry advertising from a variety of valuable customers, including LG Mobile, Givenchy, Vodafone UK, Selfridges, MasterCard, American Express and Microsoft.
About
Zoopla.co.uk
Zoopla.co.uk is the UKs most comprehensive real estate site focused on empowering users to resources they need to better inform property decisions. We are helping our users make sense residential property market through property auctions market value of the data location information and the tools.
Zoopla.co.uk was based on the transparency and efficiency, and everything we have to make the market more efficient and estate consumers and professionals like principles. By combining free, instant value estimates for every UK home sales prices, local market information and hundredsof thousands of properties for sale and rent, Zoopla.co.uk has quickly become the definitive real estate users to search for property and do their market research. Our unique features allow users to gain insight into the market and find the information they can not find anywhereelse. And as a result, we have become one of the most valuable sources of both the applicant and the leading seller in the UK estate agents.
Established in 2008, we are one of the fastest growing real estate website in the UK, now attracts more than 10 million visitors per month and we are proud to have been awarded numerous awards, including being listed in the top 10 technology companies in the United Kingdom ( Guardian “) and Top 10 most innovative companies in the UK (Smart 100), as well as voted Best UK property portal (Internet user,” the Daily Mail, awards, site theYear).
zooplus Ltd. is a privately held company with highly experienced and proven management team, led by founder and CEO, Alex Chesterman and supporting a respected angel investors and leading venture capital firms Atlas Venture (http://www. atlasventure. com) and octopus Ventures (http://www.octopusventures.com).
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