Begin taking Gold: International Andy Awards Honor TBWA Chiat Day LA Replay Gatorade campaign with Grandy Award (Best in Show)
December 30th, 2011
New York, NY (Vocus) April 8, 2010
2010 International Andy Awards, one of the world’s most prestigious advertising awards show that the new rules this year for the first time, a crowd of origin and the jury in the future-driven categories of victims, announces the winners of the evening for the most outstanding creative work. Grandy and Andy top honor as Best in Show was awarded TBWAChiatDay Los Angeles Earned Media category for your new buzzworthy, integrated campaign for the Gatorade Replay. Andy & Country Show, the first show of the season, which set a precedent for all subsequent shows will be held this evening in The Times Center in NYC New York City. Illustrated its 46th year.
Grandy Prize winner receives $ 50,000 cash prize, the Grand Championship ring, and declare as Best in Show. Grandy winner for the replay idea was a response to the fact that only 3 out of 10 adults over age 30 exercise regularly and how it relates to current market position of Gatorade. The program was designed to reignite a spark of sport, in this age group and allow them to demonstrate that once an athlete always an athlete. Event in the campaign leveraged Gatorade’s ability to fuel a second chance to join high school teams and replay the biggest high school game of his life. 15 years. Replay appeared to the Internet, five-episode documentary film in 2009 In spring, after the documentary TV series that began on Fox Sports Net in the autumn. In addition, the publicity of the campaign was a huge level of production and 154 million online impressions and a lot of nails in the world.
Creative credits
replay of TBWAChiatDay Los Angeles: Global Director of Media Arts: Lee sluice gates, Chief Creative Officer: Rob Schwartz, group creative director / EP: Jimmy Smith, Writer / Creator / ACD: Brent Anderson, and Steve Howard, SNR Manufacturer / EP: Brian ORourke, Associate Producer: Tim Newfang; missionG.com Credits: Donna Lamar, Javier Castillo, Paul Nguyen. Partner agencies include: Fleishman-Hillard, Paragon Marketing Group, and the egg contents.
‘m so proud of, as Andy reinvented itself this year. In particular, for any advertising awards show, we engaged the community to select the jury, you said Montague, President of Andy. This process provided us with a fresh mix of talent to evaluate the arguments of all the categories and files. As well, some new categories, such as ERM (Earned Media), PMLB (the best program to make people’s lives better), and again, a unique and unusual ways of thinking, recognizing the industry moving forward. We were also pleased to have the final Judging in New Orleans, the emphasis is to give back through the art auctions to Make It Right Foundation, which is to rebuild the Lower 9th Ward, devastated by Hurricane Katrina importance. In general, in exceptional years and Andys who set the tone for the awards show season.
big winners
agency networks, which was home to most Andy Awards for 2010:
? JWT, with a total of six awards (two in New York, one in London, Milan, Shanghai and Santiago);
? Leo Burnett, with a total of six awards (two UK, two in Chicago and one in Toronto and Lisbon:
? Euro RSCG, with five awards (three BETC Euro RSCG in Paris and two in New York);
? TBWA to win one of two Los Angeles and Johannesburg, plus get the desired Grandy for a total of 4;
? DDB, taking three awards at Home, Stockholm, London and Sao Paulo
Other agencies include Andys win Wieden + Kennedy, Portland (two, one of the following: Richard T. oreille award for public service)., Crispin, Porter + Bogusky win Two Andys of the Boulder office, Goodby Silverstein + Partners has won two awards and taking home two BBDO, one of New York and San Francisco.
Additional
world and U.S. agencies took Andys include SapientNitro Queensland, Sydney Publicis, Mother London, Toronto taxi, Ogilvy Paris, Forsman Bodenfors Gothenburg, Y & R Dubai, Johannes Leonardo in NYC, Martin Agency in Richmond, Arnold, Boston, Boone Oakley, Charlotte, AKQA Anomaly NYC and Washington, DC
doing good, creative
Richard T. Oreille Award for Public Service was awarded to Wieden + Kennedy, Portland, to reset the media in the category of Public Service, its Chalkbot campaign for Nike Livestrong Foundation. After the Tour de France tradition Tags messages promoting road for cyclists, and Livestrong Lance Armstrong Foundation took the concept one step further, using the road, like a huge canvas chalk messages of hope in the fight against cancer.
Chalkbot messages were seen throughout the world via SMS, web banners, Twitter and WearYellow.com site. During the month, Chalkbot received more than 36,000 posts, thousands have been published over 13 stages of the Tour de France in a few thousand miles over the 25 – day event, with more than 4,000 Twitter followers to support the program.
Creative Credits: Creative Director: Danielle Flagg and Tyler Whisnand, Art Director: James Moslander and Adam Heathcott (W + K) Copywriter:. Marco Kaye
Miami AD School Europe won the Glenn C. Smith’s scholarship the second year in row
Glenn C. Smith Scholarship, presented annually to students Andy Competition, won the Miami AD School Europe in Hamburg for the second year. Awards and scholarships have been donated to the Branded Program category Voiceipt campaign Swedish Tax Agency.
Creative Credits: Art Director: Bjorn Borstelmann and Gerard Thibault, Copywriter:
Henrik Dufke.
Hamburg School also won two silver Andys and the Miami branch of the Minneapolis school and took gold and bronze, respectively. Visual Arts in New York and Creative Circus in Atlanta, every school student has won the bronze award in the competition.
ADVERTISING Club (http://www.theadvertisingclub.org) is the principal organization for all communications professionals in New York. The club, founded in 1896, offers its members a forum to exchange ideas, make connections and honor excellence. Club Foundation provides students with many educational outreach programs, to give a stronger and more variety of advertising and marketing community. Club is to facilitate the sponsor of the International Andy Awards (http://www.andyawards.com), which recognizes outstanding achievement in Creative advertising around the world.
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