Montreal, Canada (PRWEB) September 28, 2011

Montreal-based WatchMojo has been selected by Marketing Magazine as one of Canadas Digital Media Companies to Watch. The magazines September 12th 2011 issue featured the countrys key players in the digital space whose new solutions are changing the marketing world. Marketing Magazine shines the light on seven mighty innovators shaking up the marketplace, explains Marketing Magazines Publisher Lucy Collin.

In the fast-growing video segment where YouTube remains the 800-pound gorilla with nearly 45 per cent of the market share, WatchMojo has executed on the unique strategy of creating professionally-produced premium videos on pop culture, and has become the de facto arms supplier to other large media firms as it develops its own distinct editorial voice and consumer brand. WatchMojo is another example that when it comes to audience engagement, video content is king, according to Tom Gierasimczuk, Marketing Magazines Editor-in-Chief.

For better or worse, we have always gone against the grain and stuck to our guns. When we started the company in 2006, no one saw any reason to produce content for the Web. The rationale was that marketers would embrace user-generated content (UGC) and that traditional media companies would flood the Web with their brand of super premium content. Neither one of those hypotheses panned out: marketers dont feel comfortable around UGC and companies like ABC, FOX and NBC are in fact pulling back from free, ad-supported online distribution, states founder and CEO Ashkan Karbasfrooshan.

These realities have created an opening for WatchMojo: Early on we didnt give in to the temptation of creating white-label, unbranded videos. All of our videos are branded to WatchMojo, and the ripple effect after nearly 700 million video views is immeasurable.

The list of companies that count on WatchMojo to feed their users appetite for video content keeps growing. Unsurprisingly, more and more viewers turn to WatchMojo for informational and entertaining video content regardless of where they actually watch videos: whether its on YouTube or Yahoo!, their PC or their iPad, at home or in a cab, WatchMojo is there.

WatchMojos virtual pipelines flow not only through the #1 and #2 powerhouses of online video (YouTube and Hulu) and the three leading global portals (Yahoo, MSN and AOL), but also through virtually all of the major media companies in Canada. In fact, WatchMojo boasts relationships with Bell-Sympatico, Toronto Star and Postmedia Network, among others. Offline, the companys out-of-home reach is edging close to 50 million consumers each month around the globe in taxis, malls, gyms and more.

What has made WatchMojos content so appealing to users and other media firms isnt simply the quality and sheer variety, but the fact that WatchMojos in-house team of researchers, writers, fact-checkers, videographers and editors provides a level of continuity and consistency missing in the catalog of video companies who rely on aggregation and curation only. In addition to its own catalog, WatchMojo also offers content from Fox, CBC, National Geographic, Reuters and others through partnerships; however, the core asset of the company remains its own catalog of seven thousand videos and its ability to create high-quality video clips at scale without requiring massive amounts of capital.

Before WatchMojo, Karbasfrooshan was involved with two other pioneers of Canadian online media: Mamma and AskMen. He founded WatchMojo in 2006, which is profitable and privately-held.

About WatchMojo

WatchMojo helps you become more successful by covering the people, places and things that inform and entertain you socially, personally and professionally.

Supplying the world’s largest media properties, WatchMojo is a leading producer of professionally-produced, ad-friendly, premium videos covering Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Travel and Video Games.

The companys catalog of 7,000 videos have racked up 650,000,000 video views since 2006.

Learn more on http://www.WatchMojo.com

About Marketing Mag

Marketing is Canadas source for media, advertising and public relations. Since 1908 we have helped Canadian marketers do their job better in print, online and through a series of industry-leading events and awards programs. Publishing twice daily newsletters in English and twice weekly in French, Marketing is the industries prominent news source in Canada.

Learn more on http://www.MarketingMag.ca

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(Vocus / PRWEB) March 23, 2011

After welcoming over 1500 participants last year in the third annual conference in Singapore interactive marketing community, dmg: events, the leading conference and exhibition organizer, the world of digital marketing community, today announced the fourth annual regional event will be held June 16 and 17 at Suntec Convention Centre.

This year, ad: tech Singapore is expected to increase by 20 percent of participants with a great deal of interest from companies around the Asian region, including Sales Tax, Media Asia and Adstars X, to name a few. The number of new initiatives will be part of this year’s event, including:

Start-up Pavilion: Exhibition space is propelling growth of new businesses in the market.
Online Business Matching: For a business matching program that is exclusive only to participants in the ad: tech Singapore to ensure that they meet the right people, on or before the show.

adoption rate of digital marketing among Asian companies has grown rapidly in recent years, as companies recognize that they must go beyond the boundaries of traditional media to reach your audience. How to use social media tools and platforms becomes increasingly influential in consumers’ purchasing decisions and brand awareness, marketers need to adapt their models more flexible system via digital platforms and tools.

combine large-scale industry in brand advertising, traditional and interactive agencies, portals and on-line publishers and technology providers, ad: tech Singapore 2011 will be online advertising and digital marketing experts in the epicenter of the exchange of best practices and discuss key global trends and events in changing digital marketing landscape.

Our goal is to ad: tech Singapore is engaged in a two-day conference and exhibition, which who are together to discuss digital marketing major in sports and explore the next big thing Paul said digital Beckley, vice president of ad: tech Singapore.We was incredibly nice to get positive feedback in recent years, players and participants to share what they have gained as a new customer relationships, sharing knowledge, and increase brand awareness, the IG type of event is invaluable for any business and what we are known to deliver.

ad: tech Singapore 2011 is quickly becoming the marquee digital marketing event in Singapore, where visitors can expect an impressive line-up of speakers and advisory board members of the sought-after brands and companies. Speakers in this year’s conference include Deb Henretta, Group President Asia, Procter & Gamble, Chris Thomas, chairman and chief executive officer, Asia, BBDO / Proximity, Phang Shueh Chyan, Marketing Director, Zuji, James Miner, Senior Vice President, Digital Media, ESPN Star Sports, and many other industry gurus.

the advisory council is composed of several industrys most respected thought leaders, including:? HL N Blanchette, Go-to-Market Strategy Guide, International Business Group, Fuji Xerox, Jarek Ziebinski, President of Leo Burnett Asia Pacific region, Maria Victoria P. Villareal, Marketing Director, The Walt Disney Studios, Derek Callow , Marketing Manager, Southeast Asia, Google Inc.. Among other things,

The focal point of ad: tech Singapore 2011 partners:

Media Partners: ADAS, ADLIB, ADOI, Asian e-Marketing, Bvents Campaign Asia-Pacific, Malaysia SME, Media Buzz, Singapore Business Review, Design Taxi, Creative Finder, The Green Book, Visibility, and WARC.

Association Partners: Asia Digital Marketing Association, Small and Medium Enterprises, Direct Marketing Association of Singapore, E-Commerce Association of Singapore, Hong Kong Direct Marketing Association, Marketing Institute of Singapore, the Mobile Marketing Association, Search Engine Marketing Professional Organization, Singapore Infocomm Technology Federation and publishers in Asia and Vietnam Marcom Society.

The focal participants and sponsors. Sales Tax, Media X Asia, Financial Times, InMobi, Innit, Media Contacts, Sitecore, Nielsen, The Wall Street Journal and many more

News Partners: ACN News, PR News Asia, and Internet news

Ad Network Partner: Admax Network

Official PR Agency: Bite Communications

For more information, visit the ad:. Technology Web site

About ad: tech

ad: tech expositions, LLC is a leading organizer of conferences and exhibitions, interactive marketing community worldwide. Ad: Tech manufactures the world’s largest interactive marketing events held in New York, San Francisco, London, Singapore, Tokyo, New Delhi, Melbourne and Sydney. ad: tech is produced dmg: events, based on the company’s headquarters in Larkspur, California. For a listing of participants, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About DMG:: Events

dmg: events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, http://www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg: events was founded in 1989 and more than 20 years, managed exhibitions, conferences and online platforms in many industries and 25 countries. Additional information on dmg: events can be found at http://www.dmgevents.com. FTSE 250 as a member of the DMGT is ranked as one of Britains biggest companies listed on the London Stock Exchange.

More information:

Julia Kwan

dmg events in Asia Pacific Pte Ltd.

mail: juliakwan (at) dmgevents (dot) com

Tel: 65 0 600 6513

Samantha Chen

Bite Communications ad: tech

mail: Samantha (dot) chen (at) bitecommunications (dot) com

Tel: +65 6323 7377

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